Design Process

This session will bring together designers, product managers, engineers, and tech-curious strategists to explore how we can integrate generative AI into our own design and product workflows.

With executive attention stretched thin and uncertainty around ROI, the deal risked stalling. I brought a strategic, design-led approach that transformed uncertainty into clarity—and helped a major enterprise move forward with confidence.

See how a mix of UX strategy, AI enablement, and story-driven framing helped shape the next chapter for 90,000+ students.

When a $6.4M renewal hinges on proving value fast—you don’t pitch a product, you design a path.

In complex, high-stakes enterprise decisions, clients don’t just need features—they need clarity, confidence, and direction. By designing business narratives that respected stakeholder constraints and spoke to real risks and priorities, I helped unlock trust, progress, and strategic momentum.

This state needed a user-friendly, AI-driven chatbot to help citizens navigate LLC registration steps seamlessly.

Simplifying the license tracking process for over 500 employees.

Competing with other video calling technology to meet the needs of remote inspections.