Enterprise AI strategy · Executive sensemaking

AI is becoming an operating decision.

I help leaders understand where AI creates value, what it touches, and what must be true for it to earn trust.

Christina Adames

Christina AdamesAI Strategy Lead · CDW IBM Practice

The work

“The question is no longer whether AI can do something. It is whether the enterprise is prepared for what happens when it does.”
Where does it act?What does it touch?How does it earn trust?

Selected impact

Strategy that changes
what happens next.

I work where executive ambition, enterprise architecture, partner ecosystems, and human judgment collide.

$50M+in enterprise opportunities influenced

Turning ambiguity into credible investment

Across more than 100 enterprise engagements, I have helped leaders move from broad ambition to a shared decision: what to build, why it matters, and what must be true next.

$9.8Mrenewal advanced

Making data security tangible

A strategic pilot transformed an abstract security conversation into evidence executives could evaluate.

90K+students represented

Shaping an AI-enabled public vision

Story-driven framing aligned education stakeholders and technical teams around a coherent future.

Centered · The publication

Ideas for the shift
already underway.

Explore Centered →

Enterprise AI

The AI purchase was the easy part

The consequential work begins after procurement, when leaders must decide where AI acts, what it touches, and who remains accountable.

Read the essay ↗

Agentic Development

When software begins to build software

The SDLC is not disappearing. Its center of gravity is moving—from producing code to directing systems of judgment, agents, data, and infrastructure.

Read the essay ↗

Innovation Leadership

Innovation needs more than great technology

A promising prototype cannot compensate for unclear ownership, weak executive alignment, or a problem no one has agreed to solve.

Read the essay ↗
About Christina

I make complex technology decisions more human, coherent, and actionable.

At CDW, I serve as AI strategy lead for the IBM practice—helping shape how we understand the market, position watsonx and agentic AI, bridge software and infrastructure strategy, and translate customer interest into credible opportunities.

I bring 15+ years across enterprise technology, innovation design, product strategy, facilitation, content strategy, and AI advisory. Before CDW, I led more than 100 enterprise engagements in IBM Client Engineering.

2,000+workshop hours25+MVP pilots15+years in strategy & design

Speaking · Media · Educational work

Have a consequential AI question?

I welcome thoughtful public conversations about enterprise AI, agentic development, partner ecosystems, and the decisions technology alone cannot make.

Start a conversation ↗